Brave has announced that it will now use its search engine by default. New users will notice the change; it will change which search engine is utilized in the browser’s address bar. Specifically, the search engine will change to Brave from Google in the United States, the United Kingdom, and Canada. Plus, Qwant in France and DuckDuckGo in Germany will replace Google. In the next months, more countries will be turned over.
It’s a big step for Brave’s budding search engine, which debuted in public beta earlier this year. Setting the default search engine in the browser is an effective marketing strategy, and it’s so common that it’s been the subject of antitrust investigation. Google was fined $5 billion by EU regulators for illegally linking Google search to Android. As a result, Google now gives a choice of search engines for Android users in Europe. What’s more, Google has paid firms such as Apple and Firefox to be the default search engine in their browsers throughout the years.
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Brave Search is a big change for Brave as a company
According to StatCounter data, the switch will increase Brave Search’s importance among Brave users; the browser’s market share is so minuscule that it doesn’t even register against established competitors like Chrome, Safari, Edge, and Opera. Nonetheless, Brave boasts that its browser had around 40 million monthly active users as of September 2021.
The decision not only boosts the visibility of Brave’s search engine but also demonstrates the company’s faith in the new privacy-focused service. Many competitors rely on a mix of results from larger indexes like Microsoft’s Bing. Brave Search is notable for being built on Brave’s own independent web index. Whereas many competitors rely on a mix of results from larger indexes like Microsoft’s Bing. The corporation claims that it does not track “users, searches, or clicks” on its search engine.
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