If you don’t share your birthday on Instagram, you’ll be kicked from the platform.

If you want to continue using Instagram in the future, you’ll have to share your birthday on Instagram. Instagram published a blog post on Monday saying that the business needs to know how old everyone on the platform is in order to “provide safer, more private experiences for young people”. As a result, if users haven’t already done so, the app has begun to urge them to reveal their birthdays.

This information allows significant new security features, as Pavni Diwanji, VP of Youth Products at Instagram, points out. Instagram, for example, made it difficult for adults to send messages to users under the age of 18 who don’t follow them in March. Instagram began putting new accounts created by individuals under the age of 16 into a private mode in July. Furthermore, the company limited advertising targeting choices for individuals under the age of 18. Without knowing birthdays, none of this would be possible.

If you joined Instagram within the last year, the app already has your birthdate on file. In 2019, Instagram started asking users for their birthdays. The app would automatically include the birthday mentioned on Facebook if you linked your Instagram account to your Facebook account.

Instagram used to be unconcerned with users who had previously created accounts, but that is changing today. If you haven’t given us your birth date, we’ll send you a notice asking for it every time you use the app. As you can see in the image at the top of this page, the longer you ignore it, the more apparent it gets. To keep using Instagram, you’ll have to reveal the date at some point.

Instagram will try to get you to share your birthday in a variety of ways. You won’t be able to read posts with warning screens until you reveal your birthdate in the future. These panels were introduced to obscure sensitive or graphic material, yet all it took was a tap to go beyond them. Instagram won’t allow those users who don’t reveal their birthdays from now on.

If you want to get around this restriction by giving Instagram a false birthdate, you’ll need to come up with a new strategy. “Using artificial intelligence to determine how old people are based on things like “Happy Birthday” posts,” according to Instagram. If your birthday doesn’t match Instagram’s AI sleuthing, the app will prompt you to confirm your age. This work is still in its early stages, according to Instagram. So it doesn’t appear to be ready for prime time soon.

Meanwhile, if you haven’t done so already, it’s time to inform Instagram that it’s your birthday.

Read more: The new anti-hate tool on Instagram allows you to block comments and requests on popular photos.