If you are a Netflix user, we have some news for you; your Netflix subscription cost might increase if you are doing this. According to recent reports, Netflix will start charging you extra if you are sharing your password with someone. This comes as a part of the initiative where Netflix is trying to compel rogue subscribers to pay up. The new changes might come into effect from early next year.
Netflix has mentioned that it would include a new option to add “additional member” subaccounts from the start of 2023.
Here is the official wording:
We’ve landed on a thoughtful approach to monetizing account sharing, and we’ll begin rolling this out more broadly starting in early 2023. After listening to consumer feedback, we are going to offer the ability for borrowers to transfer their Netflix profile into their account, and for sharers to manage their devices more easily and to create sub-accounts (“extra members”) if they want to pay for family or friends.
The platform further added- “In countries with our lower-priced ad-supported plan, we expect the profile transfer option for borrowers to be especially popular,”.
It is worth mentioning that the company didn’t reveal the pricing of the new extra accounts. However, Netflix is already testing this option in some countries. There the company is charging users one-quarter of the regular Netflix package for every additional account.
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Netflix to offer ad-based subscription
Netflix is trying to monetize password sharing among users for some time now. Last year, the company tested an account verification tool to make sure only authorized users are using the account.
Moreover, the company has also hinted at a subscription that will include ads. The ad-based subscription will arrive in November in a few countries. As for the pricing, Netflix will charge users $6.99 in the US for the ads-based subscription, according to Greg Peters.
Peter said: “The timing is great because we are at this pivotal moment in the entertainment industry and the evolution of that industry,”. “Now streaming has surpassed both broadcast and cable for total TV time in the United States.”
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