In the high-stakes game of India’s smartphone market, Honor is ready to play again. After taking a three-year break, the tech giant is ready to make an anticipated comeback with the Honor 90, a device that has been grabbing headlines since its debut in China earlier this year.
With pricing details already available online and a slated spot in the mid-premium segment, the Honor 90 represents not just a new product but a bold statement of intent.
Read on to discover all you need to know about this new smartphone, its potential pricing, competitive landscape, and the exciting specifications that it brings along on its mid-September launch.
Expected Price of Honor 90 in India
Initially, Honor launched the Honor 90 in China with a starting price of CNY 2,499 (roughly Rs. 29,000) for the 12GB + 256GB model. However, as per The Mobile Indian, its expected price in India is around Rs. 35,000. Another source, IANS, last month hinted at a potential price tag of Rs. 45,000.
In this price range, Honor will be competing against strong contenders like the OnePlus Nord 3 5G, iQOO Neo 7 Pro, Poco F5 5G, OnePlus 11R, Oppo Reno 10 Pro, and Nothing Phone (2).
The brand’s return to India is spearheaded by former Realme CEO Madhav Sheth. Furthermore, Honor has partnered with PSAV Global, leveraging their wide distribution network across 5,000 retailers in over 100 cities.
This collaboration aims to bolster Honor’s market presence by offering distribution, marketing, and service solutions. The Honor 90 is expected to launch in India in mid-September.
The Chinese version of the Honor 90 boasts a 6.7-inch full-HD+ curved OLED display with a refresh rate of 120Hz and up to 1,600 nits peak brightness. It operates on a Snapdragon 7 Gen 1 SoC, paired with up to 16GB RAM and a maximum of 512GB of onboard storage.
According to the reports, the Honor 90 will include a triple camera setup, which will consist of a 200-megapixel primary camera, a 12-megapixel ultra-wide-angle camera, and a 2-megapixel depth sensor.
For selfies and video chats, it features a 50-megapixel front camera. The device also packs a 5,000mAh battery with support for 66W wired fast charging.
The launch of Honor 90 will mark the comeback of the company in the Indian smartphone segment after a three-year hiatus.
Now, under the leadership of Madhav Sheth, who stepped down in June as Realme Vice President for Business and Corporate Strategy, Honor is ready to re-enter the Indian market.