Microsoft has recently stepped up its efforts to encourage windows users to stick with its default browser that is Microsoft Edge. But Windows users never liked edge as their default browser. In an effort to deter consumers from using Google’s rival browser, Microsoft’s new Windows prompts in Windows 10 and Windows 11 have begun displaying new alerts when users visit the Chrome download page.
The new prompts arrive more than three years after Microsoft began experimenting with techniques to caution Windows 10 users not to install Chrome or Firefox. At least one alert has been confirmed on a Windows 11 PC, and these new prompts appear to be occurring for some Windows 10 users as well. These aren’t your standard pop-ups or prompts on a website.
Neowin discovered Microsoft’s new Windows prompts showing messages like:
“That browser is so 2008! Do you know what’s new? Microsoft Edge.”
“Microsoft Edge runs on the same technology as Chrome, with the added trust of Microsoft.”
“‘I hate saving money,’ said no one ever. Microsoft Edge is the best browser for online shopping.”
Other websites are unable to offer comparable prompts since they’re displayed natively by Edge. This distinguishes them from Google’s messages, which show within websites when you visit services like Google Search and Gmail if you’re using Edge and using its online services. These are Google’s attempts to persuade people to migrate from Edge to Chrome.
Although the testing was never made public, similar messages are now appearing for Windows users. Microsoft has also made it more difficult to switch default browsers in Windows 11 and has forced users to use Edge via Windows updates.
These new prompts come after Microsoft was chastised for including a “buy now, pay later” button in Edge, which encourages users to utilize a short-term finance business.
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